Let’s talk about the pricing of clothing brand products, what is the logic behind it? As an apparel person, buyer, designer, the doorway behind the pricing of clothing products, must not know.

The apparel industry as a large industrial chain, each link has its own characteristic vocabulary, after understanding these words, when communicating with suppliers will be much more efficient

In the actual sales, often sell well is partial to the market, the mass of the style. But a do market models, such products a lot, will affect the brand recognition. Plus the brand product price is not low, too much of the market models have pulled down the brand grade suspicion.

Also, the brand’s product terminal image is good, but most of the design models with personality is not sold well.

So the question is, like this situation, how to balance the relationship between design recognition and commercialization? How to keep the brand tone unchanged, but also to keep sales do not pull down?

The power behind fashion is the “latest difference”. Although brands cannot keep the “new”, they can keep the “difference”.

What we can do is to extract the concept of differentiation from fashion brands, and then transform fashion into people’s habit and become a tradition. Only in this way can the company achieve a long-lasting business and the brand will not die out with time.

The sales side of clothing, according to different market positioning, there are wholesale, brand, retail, but also wired. All sales are for less inventory and more operation, so how to do clothing planning in different target groups? This article on the comparison of different sales models to analogize the difference between some of the methods of apparel planning segment, so as to achieve differentiation and better to market close contact

The word “dead”, I believe you have heard of it when reviewing drawings and plates, but the more serious impact on the company’s efficiency is actually the result of sales after the product is listed. What is the most afraid of the apparel industry? Large inventory of goods.

A few decades ago, to be a clothing brand, even if the audience only accounts for a small part of the market share, the sales volume is very large, and the integration of the supply chain is also very easy.
The general trend in the apparel industry today is obvious.
The market pattern of big at both ends and small in the middle has been formed, with the middle market falling and niche consumption rising.

As garment people, including designers and design assistants, they can’t help going to the fabric market frequently, so what do you need to know before buying fabric, and when buying fabric?

Printed fabric in the apparel industry is a large category, the following links and processes can be devided to many process and relative process, this time I will list the usual we use in gereneral to do a post and share out

Fabric as the key to clothing, “looking for fabric” has always been the most headache for both buyers and sellers of fabric. Designers run around between markets, which is time-consuming and ineffective. So understand some knowledge about the fabric become a important and must for designer