Many designers are very confused by this question.

When designing and developing, should we first find a good style chart and then find fabrics to do it? Or do you want to find the fabric first, then find the style to set the model? Is there any rule and method to follow if you don’t want to fight a messy battle? In addition to this question, what to pay attention to when looking for fabrics, there is no method to follow, there is no experience to share?

— I can tell you clearly, there is!

What is the design DNA of a brand? How is it expressed through design?

The design gene of a brand is the addition of some unique values, a unique accent, a unique personality to the style. Tone is something spiritual. The brand DNA includes: sophisticated, brash, radical, active, understated, etc. adjectives, not nouns.

Обучение и дизайн тканей - дизайнер в повседневной работе часто сталкивается с некоторыми ситуациями, сегодня вокруг трех тем для обсуждения.

Why add the word commercial in front of the designer? It is because of its commercial properties. Of course, if designers can well grasp the commercial attributes, this has a very strong ability to support the future career width, career life and career upward path.

Let’s talk about the pricing of clothing brand products, what is the logic behind it? As an apparel person, buyer, designer, the doorway behind the pricing of clothing products, must not know.

The apparel industry as a large industrial chain, each link has its own characteristic vocabulary, after understanding these words, when communicating with suppliers will be much more efficient

In the actual sales, often sell well is partial to the market, the mass of the style. But a do market models, such products a lot, will affect the brand recognition. Plus the brand product price is not low, too much of the market models have pulled down the brand grade suspicion.

Also, the brand’s product terminal image is good, but most of the design models with personality is not sold well.

So the question is, like this situation, how to balance the relationship between design recognition and commercialization? How to keep the brand tone unchanged, but also to keep sales do not pull down?

The power behind fashion is the “latest difference”. Although brands cannot keep the “new”, they can keep the “difference”.

What we can do is to extract the concept of differentiation from fashion brands, and then transform fashion into people’s habit and become a tradition. Only in this way can the company achieve a long-lasting business and the brand will not die out with time.

The sales side of clothing, according to different market positioning, there are wholesale, brand, retail, but also wired. All sales are for less inventory and more operation, so how to do clothing planning in different target groups? This article on the comparison of different sales models to analogize the difference between some of the methods of apparel planning segment, so as to achieve differentiation and better to market close contact

The word “мертвый”, I believe you have heard of it when reviewing drawings and plates, but the more serious impact on the company’s efficiency is actually the result of sales after the product is listed. What is the most afraid of the apparel industry? Large inventory of goods.