A few decades ago, to be a clothing brand, even if the audience only accounts for a small part of the market share, the sales volume is very large, and the integration of the supply chain is also very easy.
The general trend in the apparel industry today is obvious.
The market pattern of big at both ends and small in the middle has been formed, with the middle market falling and niche consumption rising.

From brooding modern gothic prints to ocean-inspired prints, alternative trends are on the rise. As consumers continue to seek out solid pieces that can be worn for several seasons, take care to balance personalised designs with commercial favourites.

Paris Fashion Week & Milan Fashion Week has started again, giving designers all over the world some reference to the direction of development

Floral is an eternal theme in the design of dresses. Whether now or in the future, the floral element is a hot topic in the fashion circle, and designers will extract the available elements according to the market trends in each season, and design popular floral patterns through the combination of floral elements and trends to meet the current ones. Or through the abstract expression, the depiction of writing, the combination of flower varieties, the stitching of size, each different attempt and details of carving, can make the floral pattern in the fashion trend constantly flowing fresh blood.

The emergence of digital printing has provided a new way of thinking for textile fabric printing and has contributed to the rapid development of digital inkjet printing in textile fabric printing. This paper summarises the theory of digital printing technology and examines the innovative application of digital printing in garment design.

Today there is a growing call for localised design. When we develop patterns, we can be internationally competitive if we can adapt traditional elements with classical culture and artistic connotations, combine them with modern aesthetics to create a new Chinese style, and combine them with digital printing techniques. The article uses the example of the pattern used in the Goblet Festival to illustrate how to grasp the characteristics of digital printing and summarise the design methods to provide a reference for the development of local culture in the design of clothing fabric patterns.