Apparel 41 entry knowledge questions (product, market)
The apparel industry as a large industrial chain, each link has its own characteristic vocabulary, after understanding these words, when communicating with suppliers will be much more efficient
How to maintain a balance between design recognition and market?
In the actual sales, often sell well is partial to the market, the mass of the style. But a do market models, such products a lot, will affect the brand recognition. Plus the brand product price is not low, too much of the market models have pulled down the brand grade suspicion.
Also, the brand’s product terminal image is good, but most of the design models with personality is not sold well.
So the question is, like this situation, how to balance the relationship between design recognition and commercialization? How to keep the brand tone unchanged, but also to keep sales do not pull down?
Can clothing brand differentiation be reflected by “fashion”?
The power behind fashion is the “latest difference”. Although brands cannot keep the “new”, they can keep the “difference”.
What we can do is to extract the concept of differentiation from fashion brands, and then transform fashion into people’s habit and become a tradition. Only in this way can the company achieve a long-lasting business and the brand will not die out with time.
The difference between 6 different kinds of apparel planning
The sales side of clothing, according to different market positioning, there are wholesale, brand, retail, but also wired. All sales are for less inventory and more operation, so how to do clothing planning in different target groups? This article on the comparison of different sales models to analogize the difference between some of the methods of apparel planning segment, so as to achieve differentiation and better to market close contact